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ABOUT US

We have set out to create a better and more environmentally friendly way to produce denim. We have dedicated time to finding the perfect factory to partner with, who shares our common interest and vision. Our research paid off when we found Hera Apparel, an eco-friendly and high-tech factory based out of Puebla, Mexico that has become our exclusive manufacturing partner. We share a common goal, to change the way denim has been traditionally produced for decades. Hera Apparel has gone above and beyond to change the way their factory operates and creates environmentally friendly solutions to every step in the development and manufacturing process. Our vision has come to life with the creation of ÉTICA Denim, an eco-friendly and sustainable brand that leaves the consumer looking amazing and feeling even better about reducing our carbon footprint and choosing to buy a better for all of us product.

Our offices are based in Los Angeles and we frequent our factory and wash house in Puebla, Mexico. ÉTICA is rooted in the ideals of fair labor practices and environmentally conscious manufacturing. We invest in energy efficient machinery to minimize waste, water and our energy footprint throughout the manufacturing process. With E-Flow machinery, we use 99% less water than the rest of the industry. Through the use of high efficiency dryers, we use 63% less energy. We use naturally derived dyes and softeners, as well as laser technology to reduce our chemical usage to 70% less than the industry standard. Our merchandise ships in plant-derived biodegradable poly bags. Our hang tags are printed with soy-based ink on 100% recycled paper, and our labels are woven from 100% recycled material. We recycle the water used to make our denim and use it for local farmland. We also compress the stones used during washing into bricks for low income housing. We also proudly provide our employees numerous benefits such as on staff doctors, handicap friendly opportunities, free meals and community outreach programs. At ÉTICA we choose to invest in the people who make the job possible.

ÉTICA is a proud sponsor of 1% for the Planet, a global alliance of businesses financially committed to creating a healthy planet and supporting environmentally friendly solutions.