Our factory has been investing in eco-friendly technologies for years, and through our partnership with Jeanologia, the world leader in sustainable eco-tech equipment, we stay on top of the innovations available to the industry.
We wash our denim in our E-Flow machine, which washes with a vapor (rather than a wave of water) and saves over a thousand gallons of water in every load.
We avoid the use of harsh chemicals through plant derived softeners and dyes, advanced laser technology and our Ozone machine, which uses an ozone gas to lighten denim, with no residual chemicals.
Through our partnership with ASUTEX, we exclusively use Bluesign™ certified low impact chemicals in our wash house.
In addition to all this, we use high efficiency hanging dryers which recycle the steam created in the drying process for energy.
Advanced technology like this requires advanced training, and a high level of creativity to be able to create beautiful vintage washes without the use of harmful chemicals and traditional methods. A lot of our detail work is done by hand, making each pair special and unique.
And as always, we strive for continuous improvement. To that end, we use Jeanologia’s Environmental Impact Measurement (EIM) software to track the water, chemical and energy consumption of every pair of jeans we produce, as we challenge ourselves to further reduce our impact every season. If a style scores with a high impact, we do not produce it. Simple as that.THE DETAILS COUNT. Around the world, consumer goods generate around 207 million tons of packaging waste every year, and packaging makes up over 30% of landfill waste. We consider every aspect of impact, and we do our best to ensure our product doesn't contribute to this issue. Our hang tags are printed with soy-based ink on 100% recycled paper, and plantable seed paper. Our brand labels are woven from 100% recycled material. Our merchandise ships in biodegradable poly bags, which break down within one year, as opposed to traditional bags which would take a century to break down. Our R&D team is always looking for better packaging solutions, and we plan to be plastic free at both our headquarters and factories by 2022.